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This site caretandstick.com.au has the following in the homepage, "Is a PR company and IT services provider for startups in the Sydney startup scene." We observed that the website also stated " It works on a system of referrals and delayed payments to help promote startups in Sydney who have reached the stage in their lifecycle where they have something to say." It also stated " Provides a flexible strategic platform so that startups can. Speak to the press; we identify the right journalists in the right markets. Demonstrate their products to the right people, at the right shows, in the right way. And when you outgrow us? But for ."